Nexans Tire wins international design excellence award

Nexans Tire won the IDEA Award for the 2014 International Design Excellence Award and completed the Grand Slam for the first time in the industry's international design awards. In addition, it won the German IF Design Award, the German Red Dot Design Award, and the Japanese G-Mark Design Award.

The United States IDEA Award is the INDUSTRIAL DESIGN EXCELLENCEAWARDS, American Industrial Design Excellence Award. The Industrial Design Competition, sponsored by the American Business Weekly, and IDSA of the American Industrial Designers Association.

The award was established in 1979 and is mainly issued to products already on sale. Although only 25 years of history, it has no less influence than iF. As the only global industrial design award hosted by the United States, the theme of free innovation has been well highlighted. Each year, the U.S. Industrial Designers Association selects top-level product designs from specific industrial fields, awards the Industrial Design Awards, and publishes them in the current Business Weekly magazine.

IDEA has been influential in the world since the 1990s. The annual awards and awards events have not only become the most important event in the US manufacturing industry to highlight design results, but also have a strong attraction for companies in other countries in the world. IDEA's works include not only industrial products, but also packaging, software, display design, concept design, etc., including 9 categories and 47 subcategories. Its evaluation criteria mainly include design innovation, value to users, compliance with ecological principles, environmental protection of production, proper aesthetics, and visual appeal.

Every year, there are tens of thousands of works participating in IDEA's selection. The awards are divided into gold and silver awards. From these tens of thousands of works, experts will select one hundred or so outstanding works and award them with the honor they deserve. .

In 2014, more than 2000 entries in 16 categories participated in the competition, making the awards more competitive than in previous years. Nexans Tire 's green hive was selected to enter the transport finals. Green Beehive is a concept tire that gives consumers priority in usability, economy, and sustainability. Its innovative design allows tire treads to be repaired on an ongoing basis, which determines the useful life of the tires. The creativity and innovation of this tire design have been highly praised by the judges, claiming that it is an innovator who can truly change the rules of the game.

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