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Want to buy Ferrari, Bentley, Lamborghini, Aston Martin car owners, will it be deterred? Some of Porsche's models, the BMW 7 Series, and the Mercedes-Benz S-Class are also among the ultra-luxury camps. The notice has been implemented for nearly two months. Has it affected the terminal sales?
According to the author, I learned from a BMW dealer in Shanghai last week that the original 740Li luxury model with a price of 1.358 million yuan can be purchased for about 1 million yuan. The original price of 143.80 million yuan for the 2016 740Li enjoys a discount of nearly 400,000. Yuan, and the original price of 1.888 million yuan of the 2016 750Li xDrive five-seat version of the terminal can be discounted nearly 500,000 yuan, and the car is sufficient. This kind of concession has actually offset the impact of the luxury tax.
According to another Mercedes-Benz dealer in Shanghai, the price of the 2017 Mercedes-Benz Maybach S-Class 3 cars was 1.468 million yuan, 2.198 million yuan and 2.88 million yuan. Currently, they are in short supply and are not affected by the luxury tax.
Some consumers have calculated that they will purchase a car with a displacement of 4.1L and a retail price of 2 million yuan. Before November 30, 2016, they need to pay a consumption tax of 2 million yuan / 1.17 × 40% = 680,000 yuan, 2016 12 On the 1st of the month, you need to pay 2 million yuan / 1.17 × 40% + 2 million yuan / 1.17 × 10% = 850,000 yuan consumption + luxury tax, which is equivalent to an increase of 170,000 yuan in car fare.
But in fact, some ultra-luxury brands will subsidize car owners. For the ultra-luxury cars that have signed a car sales contract before December 1st last year but have not delivered the physical goods, they are not included in the increase in the consumption tax.
Industry analysts believe that the 1.3 million yuan ultra-luxury imported car in the proportion of imported car sales is very low, the introduction of 10% VAT will not have too much impact on the overall market, but to protect local enterprises, promote their own brands Development will play a certain positive role. This is more likely to be a “signal†to release more frugal, less extravagant waste.
For ultra-luxury cars, this will not have a big impact on demand. Those who spend 2 million yuan to buy a car will not take more than 10% as a real burden.
Macquarie Securities analyst Lewis said that although China is a very important global market for the ultra-luxury car market, this segment of the market "is really very small in the entire industry."
At the same time, Zheng Lan, a partner of Shanghai Roland Berger, also said that the impact of the new policy on China's overall car sales may be less than 1%.
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