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In 2013, while the overall sales volume of the European light passenger vehicle market increased further, the competition between the old and new brands could be described as “four cigarettes and continuous fightingâ€. Traditional commercial vehicle companies and passenger car companies have successively shot up and involved in this market segment. The smell of gunpowder is getting stronger and the competition in this market in 2014 is likely to be intensified.
Although the status of Jiangling Quanshun and Nanjing Iveco were not shaken, the market situation has changed. In the past, the two less-competitive, high-margin business situations that lasted for many years have now gone forever with the influx, growth, and pressure of new competitors.
Nanjing Iveco market share squeezed by new rivals <br><br><br><br><br><br><br><br><br><br><br><br><br> This article will briefly analyze the sales and development situation of several major European light passenger manufacturers and briefly analyze the 2013 European market.
Jiangling Transit boss status is difficult to move <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> The market share of more than 90%).
In 2013, although this market pattern still continues, due to the rising sales and development momentum of the new brands SAIC Chase and Jianghuai Xingrui, the market development of European light passengers has changed.
For the whole year of 2013, the number one European sales of light passengers was still Jiangling Transit. According to the company's latest data, from January to December, Jiangling Transit sold a total of 68,059 vehicles in the domestic market, an increase of 18.54% year-on-year, once again refreshing Jiangling Transit annual sales record, the market share of about 60% of the high-end light passenger market. Analysts believe that, judging from the sales volume for the whole year, Jiangling Transit leads Nanjing Iveco's more than 20,000 vehicles and the position of “dominant†is further consolidated.
Transit market share of high-end light bus market is about 60% <br> <br> Nanjing Iveco light passenger car sales industry continues to rank second, which is 2013 - Accumulated sales in December was 4.2 million, an increase of 4.98 percent, The growth rate is far below the average increase in the industry. With the rapid growth of the European light passenger market in 2013, Nanjing Iveco's performance in this market has surprised the industry.
Fast growth of new brand 2013 In 2013, the European light passenger “new enthusiasm†SAIC Chase strided forward and ranked third in sales. According to the production and sales news of SAIC Group, in December 2013, SAIC Datong sold 1,665 units; its annual sales volume reached 11,300 units (including part of Huisman Istana), a year-on-year increase of 59.85%, and its performance grew rapidly; European light passenger market The share increased to 8%. The sales target of breaking 10,000 vehicles was achieved at the beginning of 2013, consolidating its top three position in the European light passenger market.
Jianghuai Xingrui ranks the fourth, its December sales of 582 vehicles, the monthly increase of up to 191% year-on-year; 2013 sales of 4647 units, an increase of 120.76% year on year, an increase is also very rapid. According to analysis by industry insiders, Jianghuai Xingrui’s largest share of the regional market share is Nanjing Iveco, which was 2013 Nanjing Iveco’s “best headache†competitor.
In addition to the above four brands, sales of other new European light passenger brands in 2013 were few, such as Dongfeng Yufeng, Huanghai Ruitu, Suzhou Jinlong Haige, and Dajinlong, with only a few hundred vehicles or even dozens of vehicles. Not enough to have an impact on the market situation.
The gap between Jiangling Transit and Nanjing Iveco was widened. In 2013, the European Union’s performance in the light passenger market was undoubtedly the sales champion Jiangling Transit.
This year, the cooperation between Jiangling Motors and Ford Motor Co. deepened. In addition, on June 20, 2013, Jiangling Motors Co., Ltd., a small blue base with a total vehicle production capacity of 300,000 units, was officially put into operation, and has been trapped in the production of Jiangling Transit. Effective expansion.
Transit world's first 7 million off the assembly line at the base of the little blue <br> <br> and for Nanjing Iveco, which is described as "relatively slow" growth in 2013. This year, it not only widened its sales gap with Jiangling Transit, but also narrowed the gap with emerging brands.
Analysts pointed out that the reason why Nanjing Iveco’s sales volume was almost “flat†in 2013 was directly related to the rapid rise of SAIC Chase and Jianghuai Xingrui, both of which have a more obvious market share in the central and southern regions, and Jiangling Transit is more For two consecutive years with Nanjing Iveco to fight the price war, two squeezed, a greater impact on sales of Nanjing Iveco.
In 2014, with the launch of “PowerDaily2014â€, Nanjing Iveco is bound to fight back against Jiangling Transit, Jianghuai Xingrui and SAIC Chase. A “good show†will be staged soon.
SAIC Chase, JAC star sharp competitive differentiation <br> <br> SAIC Chase and JAC star sharp, undoubtedly the 2013 European light passenger car market performance of the best coming brand.
Although the market is less than three years, since the launch of SAIC Chase V80 series, from the perspective of market positioning, vehicle performance, vehicle diversity and product structure, its product technology advancement and market competitiveness are no less than Nanjing Iveco and Jiangling. Transit has even formed an international competitive advantage in some key technology areas. In 2013, using SAIC and global external resources, SAIC Datong completed the optimization and upgrade of the 2014 models, and quickly seized market share, breaking the speed of 10,000 vehicles was amazing. In 2014, the level of sales and share of SAIC Datong will rise to what is expected.
In early 2013, Jianghuai Xingrui’s market was also expected to break 10,000 vehicles. In terms of final figures, this goal has not been achieved. Some analysts pointed out that from the perspective of market performance, the launch of Jianghuai Xingrui 4 Series short-axis vehicles and the “Xingrui 520†service brand has made a great contribution to the sales of Jianghuai Xingrui in 2013. However, Xing Rui's distribution network is not enough to support the sales target of breaking 10,000 vehicles. Therefore, the expansion of sales channels will become a top priority for Jianghuai Xingrui in 2014.
JAC star sharp is the 2013 Nanjing Iveco "most troublesome" competitors <br> <br> Industry experts pointed out that European car companies have entered this market segment light passenger, one is Chinese and profits, the other is Fancy the growth potential of this market. Future urban logistics upgrades and user consumption upgrades will continue to increase the capacity of this market.