Handtech's marketing slogan in 2013 is fully sounded

After Handee succeeded in mass delivery of the international mid- to high-end passenger car market in 2012, after the market share of non-highway and heavy truck cranes ranked first, in 2013, Hande Company started from establishing excellent customer and market processes to serve The whole life cycle of the product is the goal, and the market value of the product is tapped and created, and the tackling number of the marketing is fully sounded.

Create a three-dimensional sales model, full docking, the pursuit of excellence.

Based on establishing a marketing center and transforming from a production-oriented enterprise to a marketing-oriented modern enterprise, Hande Company changed the original single marketing model to form a systematic sales model in which the R&D system and the production system were all-rounded; and continued to sort out and improve marketing. Central business processes, strengthen basic management, create project teams, establish goal-oriented incentive mechanisms, increase employee enthusiasm and ensure the completion of annual goals through fair and effective incentive methods and methods; take new marketing ideas and working methods The related services, network systems, and marketing training for distributors, internal marketing employees, and after-sales service employees have been continuously carried out, which has greatly boosted the morale of marketers and enhanced the overall quality of the team.

Close to the terminal market to realize common rail development with customers.

To improve performance through detailed processes, improve customer satisfaction through professional incorporation, establish and improve regular customer visit systems and customer evaluation mechanisms, timely understand customer needs, pursue excellence services, and timely solve quality problems of on-site assembly of OEMs; consolidate the original The company has strategic cooperation customers, develops potential customers, strengthens new product research and market analysis, explores new market extensions based on the advantages of heavy trucks, passenger cars and non-road markets, and conducts “visiting warm client service” mine visits activities, and continues to tap end customers. The demand and post-market potential, maintain and strengthen the strategic cooperation relationship with end customers, and further expand the influence of the Hande brand in the end market.

Exceeds the customer's expected goal, full-service, quick and proactive.

Accelerate service network coverage and refine spare parts reserves. The completion of the mine service network layout, after-sales service information network system upgrade operation; focus on the needs of all customers throughout the product life cycle, take the initiative to understand and solve problems, to create the most effective for the customer to carry out all aspects of the work.

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