Looking for new profit growth points? Does the steel e-commerce "rescue" or "spoil"?

The rise of e-commerce has, to a large extent, broken the problem of impeding the free flow of goods such as regional blockades and protectionism. Traditional industries such as non-ferrous metals and steel are expected to have a new vitality in the future under their rapid development.

E-commerce, as a new force in the traditional industry of “splashing” steel, has changed traditional sales restrictions, helped steel companies to achieve integration of production, supply and sales, strengthened convergence and cooperation with upstream and downstream industries, reduced transaction costs for enterprises, and increased sales opportunities. Most steel companies hope to achieve structural adjustment, upgrade and transformation through e-commerce.

Faced with the severe survival situation of the steel industry, iron and steel enterprises can only perform innovation and integration of external corporate information and resources, and create the competitive advantages of the enterprise and the entire steel industry in order to play a role in the wave of informatization. Therefore, it is imperative to carry out e-commerce innovation and build a collaborative e-business of the iron and steel industry, and it will become the development trend and driving force of steel e-commerce in the coming period of time.

We all know that over 30 iron and steel e-commerce companies have been tracked by the competent authorities. Including Baosteel, Shougang, Handan Iron and Steel, Maanshan Iron and Steel, Shagang, Wuhan Iron and Steel, Valin Steel and other iron and steel production enterprises set up enterprise-level steel e-commerce, also includes the founding steel network, steel spot network and other established third-party industry-grade steel E-commerce. The trading methods, business models, varieties, and current development scales of these steel e-commerce operations are not the same. The iron and steel e-commerce platform of Handan Iron and Steel Co., Ltd. has built four systems: the spot trading system, the electronic transaction procurement system, the steel spot centralized trading system, and the customer order inquiry system, which are representative of the platforms built by steel enterprises.

Iron and steel companies to develop e-commerce to seek new profit growth points must learn to change the role, and practically keep up with the development needs of the steel e-commerce trading platform, while at the same time have to prepare for the cost of change enough psychological and other aspects. The development of the steel e-commerce platform is certainly a collective salvation in which the entire industry compresses the intermediate costs. However, if it is simply to reduce the overall crisis of the industry to reduce the logistics costs, it will inevitably be a bit tricky. Therefore, we should look beyond the point of view. Only stare at the immediate profits, so it is worth the candle.

We all know that there is competition to upgrade the industry. In the era of the steel industry, the development of steel electricity suppliers is a unified choice, but it will undoubtedly cause the steel and electricity industry to be full, and a new round of industry competition will be inevitable. Perhaps in another five years, the industry may only have five platforms. The cooperation between the iron and steel industry and the Internet is merely an enterprise's "instinctive" response to the self-rescue of steel companies in the "winter", which will play a role in the production and operation of enterprises. However, if we really want to make the entire industry out of its difficulties, we must improve product quality, develop high-end products, and determine production capacity according to the supply and demand of the market, so as to truly avoid the crisis.

In general, the reason why these enterprise-level steel e-commerce can develop very well is because they have characteristics and dare to innovate. If more and more companies follow the example, the iron and steel e-commerce industry will undoubtedly be overstressed, and a new round of elimination will also come. The crisis of the steel e-commerce will come. Those companies that have been eliminated are undoubtedly some non-character followers and some short-sighted business people.

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