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In recent years, affected by the economic situation, coupled with the overcapacity of industrial structural investment, the LED industry is facing a lot of pressure. Vicious competitions such as price wars have occurred, and it is not surprising that a wave of companies entering the LED industry has not made money or even closed down.
However, this may also be the best time. The LED technology has advanced by leaps and bounds. The entire LED lighting industry has been sung in the market performance. The market concept has gradually matured. More and more enterprises are moving from manufacturing to intellectual manufacturing. The brand awareness of Chinese local enterprises is gradually awakened, and LED lighting is occupied by the original. Half of the main areas, such as public lighting, gradually attacked the home market. This kind of positive energy not only boosted the progress of China's LED lighting industry, but also promoted the overall process of China's economic transformation.
So, for the LED lighting industry, what are the advantages and disadvantages of this era? At this stage, what kind of coping tactics should be adopted in all aspects of the industrial chain, and it is a big deal to adapt to the current situation?
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LEDs have arrived and our market has changed. First of all, the industrial chain is different, and the impact on the light source enterprise is the greatest: the technical advantage is lost, and even more terrible is that the light source replacement business will disappear in the visible future; product development needs to be re-recognized, the product cycle is shortened, and the traditional lighting needs time adjustment. Therefore, the relatively stable lighting market has created some opportunities for new businesses, but the lighting market has lost so many external favorable factors over the past two decades, and the number of companies participating in the competition has increased significantly, while the lighting market has limited capacity. In general, the market will be very cruel, whether it is for traditional brands or emerging brands.
Without enough mental preparation, the consequences will be very serious.
Talking about the advantages and disadvantages of this era, Yin Wei, Managing Director of Teyous Optoelectronics Technology (Shanghai) Co., Ltd., expressed the above views.
Yin Yi believes that in the past few decades, China has become a world lighting product manufacturing center through major demographic dividend policies and accession to the WTO. Lamps, light sources and electrical appliances made in China are exported to Europe, America, the Middle East and other parts of Asia. Among them, China's energy-saving lamps accounted for 90% of global lighting production, and lamps accounted for 30% of global luminaire trade. At the same time, in the domestic market, with the rapid development of the economy, urbanization and living standards increased, lighting demand rose sharply. Excellent lighting companies in various fields have also taken the lead, such as Yaming in HID, Ningbo Liaoyuan in streetlights, Zhejiang Sunshine and Foshan Lighting in light source, and NVC lighting with rapid development of commercial, real estate, office buildings and industry. , Op Lighting, Sanxiong Aurora Lighting and Ocean King Lighting.
It can be foreseen that the future development of LED lighting in China will be more rapid, and the government's support and means will be more perfect. With the advancement of technology, the market share of LED lighting to replace traditional lighting will also increase. At the same time, more and more enterprises will participate. For example, traditional lighting companies have accelerated the pace of transition to LEDs. Optoelectronics companies have invested in this field. Come, some investors who believe that this market is good are also involved, and the competition in the LED market will tend to become hot.
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